SEARCH: The Power of Aroma

The Power of Aroma
by Murdo Morrison

MURDOI spent my childhood years during the 1950s in working class neighborhoods in Glasgow, Scotland. In those days any money went to necessities, and special items were things you saved up for.

Luxury items were often out of reach, with much of it yet to be invented. Not only was there less variety, but much of the produce was seasonal. We waited expectantly for the fresh strawberries and rich tarts the baker created. Fresh peaches, one shilling each at the time, were only an occasional treat.

The heightened senses of childhood made for a richer experience. It was a time when many items were served from barrels or bins. Potatoes were scooped onto a heavy scale, cheese was cut from the round. A simple shopping trip would be marked by the distinct aromas of the various stores where the air was filled with a heady mix of Provolone, Salami, spices, and other exotic aromas that, at the time, I was unable to identify. The strongest notes in the ‘perfumed symphony’ were played by the freshly roasted coffee beans. In our world, coffee, when we drank it at all, came from small tins of Nescafé in the form of a powder we mixed with hot water from the kettle. Perhaps it was then the idea… continue reading the Fall issue of SEARCH Magazine.

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